We’ve been really picky about the materials and processes used in making our products. We could have gone cheaper. Instead, we’ve gone for higher quality every time.

Our clothes are produced in audited factories that follow recognised standards for fair pay, safe working conditions and worker welfare. 

All our products are designed by us from our home in Surrey. When you buy something, it’s printed or embroidered to order in the UK, just for you. This helps us to reduce waste as we only produce what has been sold.

The cotton we use is certified organic, which means it’s grown without synthetic pesticides or fertilisers. This reduces harm to soil and waterways and uses significantly less water than conventional cotton farming. Any polyester is recycled where possible.

All threads used for embroidery are made from 100% recycled plastic bottles and we only use eco-friendly, vegan inks for printing.

All of our packaging is plastic-free and recyclable. Clothing orders are sent in weather-proof paper mailers, or boxes for larger orders. Posters are shipped in sturdy cardboard tubes and smaller prints are sent flat in reinforced envelopes.

Please remember to compost or recycle your packaging where possible!